Privacy Policy

Sterling Sanitary & Electrical Installations Works ("Sterling", "we", "us", or "our"), part of the Al Thuriah Group, respects your privacy and is committed to protecting the personal data you share with us. This Privacy Policy explains what we collect through our website, why we collect it, how we use and protect it, and the rights you have over your information.

1. Who We Are

Sterling is a specialist MEP contractor based in Sharjah, United Arab Emirates, serving clients across Dubai and Sharjah. For any questions about this policy or your personal data, you can contact us using the details in Section 11.

2. Information We Collect

We collect the following types of information when you use our website:

• Information you provide directly, when you complete our contact or enquiry form, this may include your name, email address, phone number, company name, and the content of your message.

• Project documents you upload, if you share drawings, specifications, a bill of quantities (BOQ), or other project files with us through the website, we collect and store those documents.

• Information you provide to our website assistant, if you use the AI chat assistant on our website, we may collect the questions and information you enter into it in order to respond to your enquiry.

• Technical and usage information, when you visit our website, we automatically collect certain information through cookies and similar technologies, such as your IP address, browser type, device information, pages visited, and how you interact with the site (see Section 6).

3. Ho We Use Your Information

• Respond to your enquiries and provide the information, consultation, or quotation you request.

• Review project documents you share in order to prepare a proposal or advise on your project.

• Communicate with you about your enquiry or project.

• Operate, maintain, and improve our website and understand how it is used.

• Comply with legal, regulatory, and contractual obligations.

We process your personal data on the lawful bases permitted under the UAE PDPL, including your consent, the performance of a contract or steps taken at your request, our legitimate business interests, and compliance with legal obligations.

4. Sharing Your Information

We do not sell your personal data. We may share your information only in the following circumstances:

• Within the Al Thuriah Group, where relevant to responding to your enquiry or delivering your project.

• With trusted service providers who support our website and business operations (for example, IT, hosting, and analytics providers), under appropriate confidentiality and data-protection obligations.

• Where required by law, regulation, court order, or a competent authority in the UAE.

5. AI Website Assistant

Our website includes an AI assistant that answers common questions about Sterling and our services. When you use it, the information you enter is processed to generate a response and to help us handle your enquiry. Please avoid entering sensitive personal information into the assistant. The assistant provides general information only; formal quotations, commitments, and project details are confirmed directly by our team.

6. Cookies and Analytics

Our website uses Google Analytics to understand how visitors use the site so that we can improve it. Google Analytics uses cookies small text files stored on your device to collect standard internet log and visitor-behaviour information in a way that does not directly identify you. This includes information such as your IP address, browser and device type, pages visited, and time spent on the site, generally in aggregated form.

By continuing to use our website, you consent to our use of these analytics cookies. You can withdraw or prevent this at any time by adjusting your browser settings to refuse or delete cookies, or by using Google's opt-out tools. Disabling cookies may affect how parts of the website function.

We do not use cookies for advertising, profiling, or selling data, and we do not operate an online store or process payments through this website.

7. How We Protect Your Information

We apply reasonable technical and organizational measures to protect your personal data against unauthorized access, loss, misuse, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

8. How Long We Keep Your Information

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including to respond to your enquiry, deliver services, and meet legal, accounting, or regulatory requirements. When it is no longer needed, we securely delete or anonymize it.

9. Your Rights

Subject to the UAE PDPL and applicable law, you have the right to:

• Request access to the personal data we hold about you.

• Request correction of inaccurate or incomplete data.

• Request deletion of your personal data in certain circumstances.

• Object to or request restriction of certain processing.

• Withdraw consent where processing is based on consent.

• Request that your data be transferred, where applicable.

To exercise any of these rights, please contact us using the details in Section 11. We will respond in accordance with applicable law.

10. Third-Party Links and Social Media

Our website and communications may link to external sites, including the Al Thuriah Group's social media channels. We are not responsible for the privacy practices or content of those third-party sites, and we encourage you to review their own privacy policies.

11. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us:

STERLING SANITARY & ELECTRICAL INSTALLATIONS WORKS L.L.C

Phone: +971 6 591 1111

Email: admin@sect.ae / sterling@sect.ae

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised "Last updated" date. We encourage you to review it periodically.